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For US tech vendors entering Europe

For US tech vendors entering Europe

Your first sales hire in Germany decides your European future. I’ve done it five times.

Your first sales hire in Germany decides your European future. I’ve done it five times.

Schedule a call

Top-Experte 2025

Top-Experte 2025

Manager Magazin

Manager Magazin

280+

280+

placements

placements

97%

97%

retention

retention

Why the first hire is different

The first sales hire in Germany is not a placement. It’s a market-entry decision. This person decides whether your category lands in Germany the way it landed in San Francisco. They build the first 20 customer relationships your European P&L will live or die on.

They probably interview and hire your second, third, and fourth sales rep. Get this hire wrong and you lose 9 to 18 months. Get it right and DACH becomes your second-largest region within 24 months.

I’ve been your first hire — five times

I’ve been your first hire — five times

Operator, not a recruiter

Operator, not a recruiter

Retained, with a timeline

Retained, with a timeline

What ‘first hire’ actually looks like

Seed / Series A, hot category: ‘A salesperson in Germany’ → A senior AE with a working channel network — not a Country Manager yet. Series B with US-only revenue: Country Manager DACH → A player-coach: 70% selling, 30% building.

Series C, $20M+ ARR: ‘Real’ GM / VP Sales DACH → A true GM who can hire SDR + SE + 2 AEs in year one. Public co. opening DACH office: Senior VP / Managing Director → A search profile that requires an existing DACH BU on their CV.

The right role evolves as your business scales. I can help you make the right call for your stage in the region.

Industries & Countries

Industries: Cybersecurity, AI / GenAI, SaaS, Cloud & infrastructure, Enterprise storage, DevOps / DevSecOps. Regions: DACH — Germany · Austria · Switzerland; Nordics — Sweden · Denmark · Norway · Finland.

Discovery call on ICP, GTM, ‘right’

1

Written profile in 5 days

2

Shortlist in 5–10 days

3

Interview prep for you

4

Signed offer 14–45 days

5

Onboarding check-ins

6

“Mr. Nordh not only understands our market segment but also impresses with his deep knowledge of candidate profiles, his thorough pre-select process, and his honest, reliable communication.”

“Mr. Nordh not only understands our market segment but also impresses with his deep knowledge of candidate profiles, his thorough pre-select process, and his honest, reliable communication.”

Alex, Group CEO · cybersecurity vendor

How long does the search take?

5–10 days from kickoff to a qualified shortlist. 14–45 days from kickoff to a signed offer in most cases.

What if my first hire doesn't work out?

Every placement carries a 12-month guarantee. If the hire leaves or is let go for performance reasons inside 12 months, I run a replacement search at no additional fee.

Do you work with companies without a German entity yet?

Yes. Many of my US-tech-vendor clients hire their first DACH rep through an Employer-of-Record (Deel, Remote, Velocity Global) before setting up a GmbH.

Ready to hire your first sales rep in Germany?

Ready to hire your first sales rep in Germany?

A 30-minute confidential intro call. No obligation. Clear next steps.

A 30-minute confidential intro call. No obligation. Clear next steps.

Schedule a call

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